Monco Watches

With this I went ahead and extrapolated the brief. The branding style has to be, in my mind, modern, simple and bold. A logo that would be recognisable and stylish on a watch face.


My brief for monco watches was, a modern, bold brand identity that would be easily recognisable. Using simple shapes to create the logo helped to achieve that modern look whilst also allowing me to animate the typeface effectively. Heavy use of black, red and white in contrasting scenarios helps it stand out.