Premise

As a personal project I took on the challenge of branding a fictional watch company. After creating a name I began designing a brand identity using colours, shapes and negative space to form a bold, clean design that fits well into the landscape of watch branding. Important in todays world is legibility at different scales, as trends have changed many consumers are using increasingly more mobile computing to shop online so the branding has to allow for smaller logos to be identifiable.

3D Rendering

Increasingly watches have gotten more complex and intricate with many smartwatches containing a thousand functions. The design for this model of watch was a digital display with a clean, clutterfree interface. The concept wasn't fully fleshed out and a plethora of watch faces could have been tweaked and designed